Prerequisites
Before running a simulation:- SIT levels must be set per distributor and product
- The scenario should be associated with a supply plan
- If needed, upload the supply plan via Data Management (ETL)
How to run a simulation
Validate Sales In
SIMCEL performs a sanity check on Primary Sales for negative values. If negatives are found, a popup warning appears. Confirm to continue or cancel to adjust.

Simulation progress
| Status | Meaning |
|---|---|
| Pending | Step has not started yet |
| Running | Step is currently being processed |
| Success | Step completed successfully |
| Error | Step encountered an issue (expand to see details) |
What happens during simulation
SIMCEL runs the simulation in daily steps, progressing one day at a time from the initial dataset:Step 1: Initial stock determination
Uses the closing stock from the period before the simulation start date as the opening inventory.Step 2: Sales and inventory simulation
For each month in the planning horizon:- Add supply - Supply quantity is added to beginning inventory
- Compare against demand - Inventory is compared with unconstrained Sales In
- Calculate constrained output:
- If inventory meets or exceeds demand: Constrained Sales In = Unconstrained Sales In
- If inventory is insufficient: Constrained Sales In = Available stock
- Calculate closing stock:
Step 3: Metrics calculation
SIMCEL computes all downstream metrics:- Constrained Primary Sales - Volume the company can supply to distributors
- Constrained Secondary Sales - Sales to end customers considering available distributor supply
- Constrained Stock Value - Inventory levels at period end
- Constrained SIT (Stock Days) - Stock at distributors expressed in days of sales
- All financial KPIs - COGS, margins, P&L metrics
- Carbon emissions - Inbound, storage, outbound CO2
- Atomic KPIs - Granular data with product, distributor, and location details
Simulation output
After a successful simulation, the following are available:| Output | Description |
|---|---|
| Simulation Sales In | Constrained Sales In per distributor |
| Demand Fulfillment Metric | Distributor demand broken into orders with fulfillment status |
| Inventory Metrics | Opening/closing stocks, quantities received/shipped |
| Atomic KPIs | Granular data with product, distributor, location details |
| All 51+ KPIs | Fully calculated across every dimension |
When to re-run a simulation
Re-run your simulation when:- You add or modify events in your scenario
- You change demand assumptions or apply demand shaping
- You update the supply plan or master data
- You upload a new supply plan via ETL
Unsimulated scenarios show no data when switching to Constrained mode. Always run a simulation after making changes to see updated results.
Interpreting results
After simulation, navigate to:- Supply Planning - Review order fulfillment rates and inventory evolution
- Business Explorer - Review financial KPIs and P&L impact
- CO2 Report - Review carbon emissions


