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SIMCEL is a SaaS Integrated Business Planning (IBP) platform that brings together your Demand, Supply, Finance, and Carbon planning into one unified workspace. Plan smarter, simulate scenarios, and make data-driven decisions across your entire supply chain.

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Why SIMCEL exists

Today’s supply chains are more complex than ever — fragmented data, siloed planning, volatile demand, and increasing sustainability expectations. SIMCEL unifies these moving parts into a single platform, empowering teams to plan, simulate, and optimize collaboratively. At its core, SIMCEL delivers:
  • End-to-end visibility across supply and demand.
  • Seamless integration of planning layers (Demand, Supply, Finance).
  • Fast, scenario-based decision-making that’s grounded in reality.

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What SIMCEL does

Demand Planning

Forecast demand with machine learning, then shape it proactively with trade events, marketing inputs, and market signals.

Stock-In-Trade

Keep distributor inventories healthy. Track Sales In, inventory days, and stock health to avoid overstock or missed sales.

Supply Simulation

Turn demand signals into action. Build constrained supply plans and simulate production and inventory flows across the network.

Business Explorer

Bridge operations and finance. Track the full P&L — revenue, margins, trade spend, and supply chain costs — and compare scenarios.

Tools & Analytics

Pivot tables, KPI drivers, plan realization, and spreadsheets for slicing your plan any way you need.

Carbon Tracking

Measure CO2 emissions by activity and flow across inbound, storage, and outbound operations.

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Key capabilities

  • Scenario planning — create and compare multiple planning scenarios side by side
  • Event modeling — simulate the impact of promotions, pricing changes, trade terms, and new demand streams
  • 50+ KPIs — automatically calculated metrics covering demand, supply, finance, and emissions
  • Supply simulation — run supply chain simulations and see constrained results
  • Collaborative planning — work with your team using comments, tasks, and shared scenarios
  • Multi-currency support — plan across regions with automatic currency conversion

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Get started

Quick start

Log in, pick a plan and scenario, and learn your way around the interface.

KPI glossary

Every metric SIMCEL calculates, with its formula and direction.