New Demand Stream Logic

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Purpose

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Prerequisites

1. The product you want to create a demand stream for is defined in the product master.
2. The proxy product has been chosen and has historical demand in the selected segment. For example, if you create an NDS event for Customer X with Product A and use Product B as the proxy, Product B must have historical demand from Customer X.

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Logic

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Creating an event with a New Product Introduction (NPI) in the overall business

• Product A is a new product, and you want to set a manual demand stream from February to May 2024, with 4,000 units per month.
• Product A is planned to be sold to Customers X and Y. The NDS segment is therefore Product A — Customers X and Y.
• In the Product Proxy drop-down, you select Product B as the proxy product.

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1. Calculate the allocation percentage of the product

• Customer X: 1,000 units sold in February 2022 and 2,000 units in February 2023.
• Customer Y: 2,000 units sold in February 2022 and 5,000 units in February 2023.
• SIMCEL therefore recognizes that Product B sold 3,000 units to Customer X and 7,000 units to Customer Y in February.

Allocation % (segment, month) = proxy sales for the segment in the month / total proxy sales in the month

Customer X = 3,000 / 10,000 = 30%
Customer Y = 7,000 / 10,000 = 70%

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2. Assign the demand stream to segments

Customer X = 30% x 4,000 = 1,200 units
Customer Y = 70% x 4,000 = 3,600 units